Valerian star Cara Delevingne, DJ Martin Garrix, and Chinese actor/singer Li Yifeng are the stars of A|X Armani Exchange’s fall/winter 17/18 campaign!
“For this campaign, I wanted three faces capable of recounting the individualist A|X spirit in a novel, unconventional way. Three different and surprising individuals, all creative and free in their expression and whom I wanted to envelop in Armani style. Cara Delevingne is an irreverent, chameleon-like character interpreting different aesthetics and philosophies; Martin Garrix, who is capable of making magic with music; and Li Yifeng, a multi-faceted talent who speaks to a vast audience. A|X is Armani style in its most metropolitan, free self just like my three testimonials,” Giorgio Armani said in a statement.
This new campaign marks a big step in the re-launch of A|X, which was reacquired back in 2014.